ICICI Direct vs Axis Direct
Side by side comparison of active clients, charges, and regulatory track records.
Detailed head to head comparison
| Metric | ICICI Direct | Axis Direct |
|---|---|---|
| Broker Type | Bank-backed | Bank-backed |
| Active Clients | - | - |
| Market Share | - | - |
| Complaints per 10k clients | - | - |
| Complaint Resolution | - | - |
| Reliability Score | 98.9/100 | 95.4/100 |
| Delivery Brokerage | - | - |
| Intraday Brokerage | - | - |
| F&O Brokerage | - | - |
| Demat AMC / Year | - | - |
| Account Opening | Free | Free |
| Head Office | Mumbai | Mumbai |
| Founded | 1995 | 2005 |
| SEBI Registration | INZ000183631 | INZ000161633 |
| Segments | Equity delivery, Equity F&O, Currency, Commodity | Equity delivery, Equity F&O, Currency, Commodity |
| Defaulter List Status | No | No |
Frequently asked questions
How do brokerage charges compare between ICICI Direct and Axis Direct?
For equity delivery, ICICI Direct offers - while Axis Direct offers -. For intraday equity trades, ICICI Direct charges - compared to Axis Direct at -.
Which broker has more active clients, ICICI Direct or Axis Direct?
ICICI Direct has - active clients (- market share) while Axis Direct has - active clients (- market share) based on primary NSE disclosures.
What are the account opening and Demat AMC fees for ICICI Direct vs Axis Direct?
For ICICI Direct, account opening is Free and annual Demat AMC is -. For Axis Direct, account opening is Free and annual Demat AMC is -.
Is ICICI Direct or Axis Direct better for beginners?
Both ICICI Direct and Axis Direct are SEBI-registered intermediaries. Beginners often look for low delivery brokerage, intuitive mobile apps, and prompt customer support. Compare delivery charges (- vs -) and complaint rates (- vs -) to decide which matches your investment style.
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Source: SEBI recognised-intermediary register, NSE monthly active client disclosures, and official broker rate cards. Methodology · Sources & lineage · All comparisons