ICICI Direct vs Choice
Side by side comparison of active clients, charges, and regulatory track records.
Detailed head to head comparison
| Metric | ICICI Direct | Choice |
|---|---|---|
| Broker Type | Bank-backed | Full service |
| Active Clients | - | - |
| Market Share | - | - |
| Complaints per 10k clients | - | - |
| Complaint Resolution | - | - |
| Reliability Score | 98.9/100 | 93.0/100 |
| Delivery Brokerage | - | - |
| Intraday Brokerage | - | - |
| F&O Brokerage | - | - |
| Demat AMC / Year | - | - |
| Account Opening | Free | Free |
| Head Office | Mumbai | Mumbai |
| Founded | 1995 | 2010 |
| SEBI Registration | INZ000183631 | INZ000160131 |
| Segments | Equity delivery, Equity F&O, Currency, Commodity | Equity delivery, Equity F&O, Currency, Commodity |
| Defaulter List Status | No | No |
Frequently asked questions
How do brokerage charges compare between ICICI Direct and Choice?
For equity delivery, ICICI Direct offers - while Choice offers -. For intraday equity trades, ICICI Direct charges - compared to Choice at -.
Which broker has more active clients, ICICI Direct or Choice?
ICICI Direct has - active clients (- market share) while Choice has - active clients (- market share) based on primary NSE disclosures.
What are the account opening and Demat AMC fees for ICICI Direct vs Choice?
For ICICI Direct, account opening is Free and annual Demat AMC is -. For Choice, account opening is Free and annual Demat AMC is -.
Is ICICI Direct or Choice better for beginners?
Both ICICI Direct and Choice are SEBI-registered intermediaries. Beginners often look for low delivery brokerage, intuitive mobile apps, and prompt customer support. Compare delivery charges (- vs -) and complaint rates (- vs -) to decide which matches your investment style.
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Source: SEBI recognised-intermediary register, NSE monthly active client disclosures, and official broker rate cards. Methodology · Sources & lineage · All comparisons